Lulu Cheng Meservey
Vita
- Founded Rostra, a communications firm for founder-led companies, in 2024.
- On Shopify’s board since June 2024.
- Was executive vice president of corporate affairs and chief communications officer at Activision Blizzard.
- Was vice president of communications at Substack.
- Co-founded TrailRunner International and served as its COO and then president.
- My background spans technology, finance, geopolitics, and communications.
Principia
- Communication is the founder’s job.
- Go direct or go home.
- Going direct means crafting and telling your own story, without being dependent on intermediaries.
Commentarii
Orationes
- Lulu Meservey - Transforming Company Narrative — Invest Like the Best
- How To Build A Cult | Lulu Cheng Meservey — The Knowledge Project
- Lulu Cheng Meservey, Founder of Rostra — David Senra
- Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard) — Lenny's Podcast
- 10 Rules Every Founder Should Know: Inside Anduril’s Secret Comms Strategy w/ Lulu Cheng Meservey and Trae Stephens — Pirate Wires
- Lulu Cheng Meservey — Going Direct: What Founders can learn from K-Pop, Crypto, and the Early Christians (EP.133) — Infinite Loops
- Uncapped #25 | Lulu Cheng Meservey — Uncapped with Jack Altman
- Lulu Cheng Meservey: Meet Silicon Valley’s Top PR Master — How I Write